Friday, 6 July, 2007

Ambush Marketing at its best!


This is an interesting piece of communication which was sent to me by one of my friends. Jet Airways, one of the leading Airways in India announced to their customers that they have changed. Kingfisher Airlines, on top of it whipped them by saying "We made them change".

Source: http://creativecriminal.blogspot.com/2007/05/ambush-marketing-at-its-best.html

8 comments:

Naresh said...

Above these 2 hoardings, Go Air put a hoarding saying 'We Need Not Change' or something like that!

That was a part of the forward I got!

Calvin said...

Don't you think that the Go Air one... is taking it a little too far.

Kingfisher's hoarding has a sense of humor... Go Air one is just an overdone attempt!

DarK said...

overdone attempt or attempt to show confidence in their services. btw i dunno about any of the airlines, as i have boarded airplane only once.

Calvin said...

arree dark bhaiya,

you see if you repeat a joke... its basically overdoing it.

Like in a standup comedy act, if you have heard a joke before... you don't laugh at it the second time!

in between, even i have boarded an airplane just once in my life. but that's not the discussion is all about. is it?

Fiery Shadow said...

in between all the discussion I would like to mention a really funny incident that happened with GO AIR...
on a flight to jaipur from delhi there were only 4 passengers who were boarding it, so the GO AIR people got a A/C taxi booked and sent those 4 people by taxi to jaipur :D

Naresh said...

ofcrse, Go Air seems to have gone overboard. Imagine it urself. When u see Jet, you have a straight face, when u see the KFA ad hittin at Jet, u smile, n then when u read Go Air above it, u feel like itz gone too far! After all, they r airlines n cola... It is an industry whr a player has to be conscious of its audience. Go Air, n KF-Jet dnt share thr audience...

Prateek Dubey said...

Go air said:

We haven't changed. We are still the smartest way to fly anywhere in India.

or some similar shit.

Btw, in my Go air flight from delhi to ahemdabad, the oxygen masks suddenly dropped onto an aunty ji in mid flight! Freaked out the entire plane..

Anonymous said...

They whipped them because they didn’t take the time to ambush proof their marketing! Read Ambush Marketing Toolkit by Kim Skildum-Reid to find out how to thwart ambushers!